Hasselblad and Shriro Pacific, Hasselblad's distribution partner in the Asian region, recently agreed to the formation of a new Hasselblad sales company in Japan to strengthen Hasselblad's brand presence and market position in this important camera market. The new company, Hasselblad Japan KK will operate from well-located and modern offices in the Omotesando/Harajuku area and William Penrice, former Hasselblad Area Sales Manager for Asia Pacific, will be the new company President. Egon Heldner, Managing Director of Shriro (H.K.) Ltd. and Regional Head of the Shriro Group's Imaging business will join the board of the newly formed company to support the Japan operation as well as Hasselblad's business development in the region.
After a smooth transition of the Hasselblad sales & service operation from the existing Shriro sales operation, the new company will focus on strengthening Hasselblad's market position in Japan and expanding the business in the wake of the exciting new projects launched during 'photokina 2012' in Cologne/Germany.
William Penrice said "Hasselblad and Shriro started the new market drive in Japan with an Open Studio Day at the Shinonome Ruy Studio in Tokyo on June 26 this year involving Italian portrait artist photographer Monica Silva. We are confident that with the fundamentally re-engineered Hasselblad product lineup after 'photokina 2012' the new sales operation will be able to significantly enhance Hasselblad's overall market position in Japan".
According to Egon Heldner, he sees his planned involvement in the Japan operation as "a great opportunity for Hasselblad and Shriro to strengthen the brand' s position not only in Japan but across the region and to further improve the cooperation between the 2 organizations that has lasted for over decades".
About Hasselblad
Founded in 1941 in Gothenburg, Sweden, Hasselblad has been the leading manufacturer and partner for photographers working in the medium format environment for over half a century, consistently providing the highest level of quality and innovation. The extraordi- nary quality of the company's products became famous in 1962 when Hasselblad cameras were selected for NASA space missions, which resulted only a few years later in the first world-renowned images taken on the moon. Positive associations with Hasselblad's past serve as the foundation for the company's modern and energized brand. In 2002, the Hasselblad H Camera system was introduced. With its professional lens family and unique advancements, including True Focus and instant lens correction within the Phocus software, it is the most comprehensive digital camera system of its kind available today.
www.hasselblad.com
About Shriro
The Shriro Group, with headquarters in Hong Kong, is a leading manufacturer, distributor and retailer of premium brands throughout Asia Pacific, Europe and America. The group operates in four main business sectors: imaging, sports, technical and consumer products. With over 100 year's presence in international business, it strives for excellence in its global business network, a dedicated workforce and commitment to top quality service to business partners and customers.
www.shriro.com
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