Hasselblad is set to launch the world’s first 50MP medium format camera using CMOS
sensor technology. The groundbreaking H5D-50c will go on sale in March.
Ove Bengtson, Hasselblad Product Manager said: “This pioneering 50 megapixel CMOS
sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter
speed capability and much greater ISO performance. It will provide greatly improved Live Video
in Phocus and will also be available with Multi-Shot functionality.”
He added: “We believe this will provide a highly compelling option for professional photo
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graphers who prefer a more versatile camera that enables them to immediately embrace a
wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality
associated with Hasselblad.”
Hasselblad’s new CEO Ian Rawcliffe said: “We are extremely excited about this highly adap
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table new camera which will offer an even broader palette of shooting options for our high-end
customers.
“This is a world-first and underpins Hasselblad’s status at the forefront of camera technology.
It will be the first of a number of medium format capture innovations we have planned for the
coming months.”
Further information and prices for the new H5D-50c models will be announced in March.
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