As a special offer, a free MMF-3 mount adapter is available for Four Thirds users who purchase the Olympus OM-D E-M1 before the end of November 2013. Additionally, UK customers who pre-register before the October sales start will receive an HLD-7 vertical grip free of charge.
Olympus Press Release
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Olympus launches best-ever camera in stand-out Micro Four Thirds body |
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OM-D E-M1 sets a new benchmark in image quality for Olympus
London, 10 September 2013 - Owners of full-format and APS-C DSLR
cameras have a problem and Olympus has created a camera to solve it –
the OM-D E-M1, the new pinnacle of Olympus’ digital imaging range. A
DSLR is often too bulky to carry, which is why the new OM-D E-M1 is more
compact than its main rivals – and the ideal size for shooting on the
go. It combines the portable dimensions of the Micro Four Thirds format
with image quality that matches DSLRs. Thanks to a new Live MOS sensor
and next-generation TruePic VII image processor, it delivers the best
images in the history of Olympus cameras. The E-M1 trumps the autofocus
performance of its OM-D predecessor with DUAL FAST AF – one of the
world’s fastest AF systems – now available for sequential as well as
regular stills. It has an electronic viewfinder with the magnifying
power of a high-end, full-frame DSLR and the unique* 5-axis image
stabilization system that made its OM-D debut on the E-M5. The E-M1 is
splash-, dust- and freezeproof** and – thanks to DUAL FAST AF –
compatible with an ever-growing range of interchangeable lenses. It is
available for pre-order in black with a special offer, and in the shops
with an additional offer for E-System users from mid-October 2013.
Prices start at £1299.99 for the body only, £1499.99 for the M.ZUIKO
DIGITAL 12-50mm 1:3.5-6.3 lens kit and £1949.99 for a kit that includes
the new M.ZUIKO DIGITAL 12-40mm 1:2.8 lens.
Olympus’ fastest ever AF: Alongside the design
specialists who gave the OM-D E-M1 its perfectly proportioned
casing, Olympus clearly employs some of the world’s best autofocus
engineers. E-M1 owners reap the rewards with Olympus’ fastest ever AF
system. DUAL FAST AF delivers very quick autofocus performance with both
Micro Four Thirds and Four Thirds lenses, which can be mounted on the
E-M1 using an adapter. The camera detects which sort of lens you are
using and switches automatically to the more suitable AF technology –
either phase detection or contrast AF. Four Thirds lenses work with
phase detection, whereas Micro Four Thirds use Contrast AF. Both AF
technologies can accurately focus on any one of 37 focus points to pick
out, for example, a single stallion among stampeding horses, or on 81
target areas to automatically track the whole herd.
Olympus' best ever images: When a company with the
optical pedigree of Olympus claims a new camera delivers the best image
quality of any consumer model it has ever made, that device has a lot
to live up to. The OM-D E-M1 more than matches expectations – and
rebuffs DSLR sceptics – thanks not least to three key, complementary
components. The Four Thirds and Micro Four Thirds lens system (63 lenses
and growing) combines with a new 16-Megapixel Live MOS sensor and the
seventh generation of its powerful TruePic image processor series.
TruePic VII uses New Fine Detail Technology II to get the very best
still image quality out of every lens by adjusting processing in line
with the type of lens attached and aperture setting.
Olympus'most powerful electronic viewfinder: Olympus gives
creativity free reign and breaks new ground in electronic viewfinder
design in the shape of a new EVF with fully 1.48x magnification, which
is approximately 1.3x larger than a typical DSLR. In addition to high,
2,360,000-dot resolution, DUAL FAST AF and automatic backlight
adjustment, the EVF scores over optical viewfinders with a new feature
that is unique to the OM-D E-M1. HDR Preview Mode allows you to monitor
HDR images in the EVF before you shoot and you can likewise experiment
with four key settings before shutter release: aspect ratio,
magnification, colour and highlight & shadow. The OM-D E-M1 also
introduces a new way to adjust colour. Instead of graphs and numbers,
the newly developed Colour Creator lets you intuitively play with colour
by tweaking dials on top of the camera. You can check the result in
real time on the Live View EVF. The time lag is a mouth-watering 29ms,
which is too fast for the human eye and results in natural movement even
with very fast-moving subjects***.
Olympus' most reliable camera ever: Olympus’
record-breaking* Hybrid 5-axis Image Stabilization is exceptional
because it compensates for movement around the axis of the lens as well
as horizontal and vertical shift, and the usual yaw and pitch. This
makes it noticeably easier to capture sharp, hand-held stills,
especially at large zoom ratios. In fact, the Hybrid IS is so effective
that you can record a shake-free Full HD movie literally on the run –
even with long focal lengths – easily framing shots with the viewfinder
or LCD in real time. Just as reassuring is the E-M1’s rigid magnesium
body, as well as its dustproofing**, splashproofing** and
freezeproofing**, which protects your investment with
another Olympus world-beating system. The OM-D E-M1 is the best camera
guaranteed to work perfectly in temperatures as low as -10°C*.
Olympus’ smartest ever WiFi integration: Among
the E-M1’s many other strengths are built-in WiFi, which lets it
communicate quickly and simply with a compatible smartphone. You can
send selected images straight to websites and social media via your
phone and effectively use it as a remote control to avoid touching the
camera during long-exposure shots. Pairing is quick and easy via a QR
code. You can mirror the Live View LCD on your phone’s touch screen,
then focus and release the shutter remotely via WiFi (in P, A, S, M
modes) directly on the display. Even the unique and spectacular Live
Bulb effect can be previewed on your smartphone. Live Bulb updates the
Live View image at pre-set intervals during bulb exposures.
Olympus’ most pro-friendly system camera: The OM-D
E-M1 was designed in close collaboration with pro photographers who
gave Olympus a wish list of ways to make cameras more ergonomic. With an
eye on the fate of unwieldy DSLRs, re-assignable dials, switches and
rings are big and beautifully laid out to ensure the camera sits
comfortably in your hand and is easy to use. For example, you can adjust
aperture and exposure using two dials on the back, then flick a lever
to change the function of the dials and adjust ISO and white balance
with the same movement.
A camera of this calibre demands a professional-grade lens system
and owners will relish the ever-growing range of premium-quality lenses
available for the E-M1. A new highlight of the collection will launch
together with the new OM-D flagship – the dustproof, splashproof and
freezeproof** M.ZUIKO DIGITAL ED 12-40mm 1:2.8 lens. Olympus will also
announce the development of the M.ZUIKO DIGITAL ED 40-150mm 1:2.8 lens,
which will be ideal for capturing pro-standard shots of moving
subjects.
Olympus’ best ever offers: Clearly Micro Four
Thirds dimensions don’t preclude compatibility with Four Thirds lenses
and Olympus will prove it by giving E-System camera owners an adapter
worth approximately £179 when they purchase the E-M1 by November, 2013.
Customers who pre-register before the October sales start will receive
an HLD-7 vertical grip free of charge. This practical grip attaches to
the side of the camera and makes it easier to shoot potentially awkward
shots without shaking.
The OM-D E-M1 is a special piece of equipment and an investment
that deserves special care and attention. Which is why Olympus is
offering
Accessories:E-M1 owners a Service Plus package and extended warranty – both free of charge. Customers who sign up for Service Plus will enjoy flagship service that includes a priority hotline number, personal camera pick-up and fast-lane repair. To join, go to https://olympus.co.uk/
* As of September 2013. ** According to Olympus in-house testing. *** Some extremely fast-moving subjects may not appear to move smoothly. |
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