The Hasselblad Lunar was supposed to launch this month; however, Hasselblad has reportedly informed Amateur Photographer “that the Lunar is ‘scheduled’ for June availability.” No reason was provided for the delay in the launch of the exotic camera.
Thus far, I have heard of no one who is actually looking forward to this camera . . . even though it will be available with a Zebra Wood body. I have seen or heard nothing from Hasselblad’s marketing that suggests anything other than excess for the simple sake of it.
One can only hope that the delay is caused by Hasselblad’s reflex to the mockery that the Lunar has endured in recent months. And, hopefully, the Lunar will be released as something more than a Sony NEX-7 with fancier ergonomics and exterior materials. Thus far, we have seen no indications of Hasselblad anything but that.
While no official US price tag has been announced, overseas pricing points to a $5,000-ish price tag. Of course, I suspect that will vary depending on which nonsensical exterior body material is chosen.
[via Amateur Photographer]
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