CameraTrace Emails You If Your Stolen Camera is Detected On The Internet

Looking for a lost camera on the web by searching for its serial number in uploaded photos is nothing new (see Stolen Camera Finder), but GadgetTrak’s new CameraTrace service takes it one step further. For a fee of $10 per camera, the service will actively monitor the Internet for your camera’s serial number. If it ever pops up in a photo uploaded to popular photo sharing services, you’ll get an email notification. Back in August, GadgetTrak’s manual Serial Search helped a photographer recover $9000 in stolen gear.
CameraTrace (via TechCrunch)

A Peek at the Guts of the Sony A77

Curious as to what Sony’s A77 pellicle mirror looks like on the inside? Here’s an interesting look at the camera broken down into its main components. (via 1001 Noisy Cameras)